Stix, Empowering Women’s Health Discreetly
Stix, a New York City-based health brand, is focused on delivering doctor-approved health products that are judgment-free, clear and empowering. The female-founded company has products ranging from pregnancy and ovulation tests to urinary tract infection (UTI) tests and pain relief medication.
Women who had crossed any one of these health situations in their lifetime know how urgent and unpredictable they can be. Stix aims to help alleviate as much of the discomfort a possible every step of the way.
Stix has raised $1.4 million in funding since launching in 2018, according to Crunchbase.
We caught up with cofounder Cynthia Plotch to understand how they got the idea to create Stix in the first place, the competition, and how branding plays a role in what they do.
Hi Gray: What inspired the creation of Stix and its focus on women’s health products relating to pregnancy, urinary health, etc.?
Cynthia Plotch: A few years ago I ran into my boyfriend’s mom buying a pregnancy test (yes, that really happened). I called my friend and colleague Jamie to tell her about the experience and we both griped about the terrible experience of buying a pregnancy test. We decided there had to be a better solution. So, we started by interviewing hundreds of women and found that pretty much no one had a good experience with buying a pregnancy test.
Beyond that, many women felt that they were constantly confused about their health, didn’t know what products to buy, and generally felt a lack of confidence. So, we founded Stix to give you the products, education, and space to confidently manage your health. …