Keeps, Helping Men Keep Their Hair
Courtesy of Keeps
Keeps is one of the three brands at Thirty Madison, a New York City-based health company that has developed a number of hyper-focused personalized treatment brands. [We featured another of Thirty Madison’s brands Cove here!] Keeps focuses on providing men with FDA-recommended hair-loss treatment plans in an easy, affordable interface. Two out of every three guys will experience some form of male pattern baldness by the time they’re 35, Keeps writes on its website.
Through a dashboard, men can be connected to licensed physicians to come up with a customized solution together. The company comes from a line of brands under Thirty Madison, which was launched in 2017 by former Google employees Demetri Karagas and Steven Gutentag as a way to specialized care and treatment affordable to the general public.
We connected with Keeps Growth Lead Matt Lee to give an inside look into how the brand was formed and how they are making a name for themselves in the space.
Hi Gray: What drove the creation of Keeps and its focus on men's hair loss treatments?
Matt Lee: Two out of every three men experience hair loss — a genetic health condition — by the age of 35. Despite the fact that it's so prevalent, the process to get a diagnosis for male pattern baldness and then treatment often range from an unpleasant experience to an entirely inaccessible one. Not to mention that many men don't even start treatment until it's too late. Then, on top of expensive treatments and consultations, there's also a lack of education about the condition itself.
We created Keeps because it shouldn't be this hard! Keeps streamlines the process from end to end, providing …